Why Communication Within a Business is Important
Communication is an essential part of all businesses. It is crucial to have a business communication strategy. As a business owner, you should know that your communication strategy is on equal footing as other areas of the business like marketing, research and development, and manufacturing. As in everything, multiple strategies of relaying information must be utilized because people also have preferred receptors of learning.
While thinking of what you want to say, put yourself in the listener’s shoes. What information will they most benefit from? Would they grasp what you are sharing and will it be helpful? Take a look at three essentials for a productive business communication.
1. Make yourself present. Businesses functions for high-quality output and increased gain. Most often, employees working attitude is directly proportional to achieving the goal. One way to ensure better employee morale is the technique of strolling around the halls and sections. Doing this can lead to a better knowledge of your staff and their tasks, and gives you the opportunity to more appreciative of what they do. You want to create the impression to are involved and approachable, not the impression that you are micro-managing. Employees always remember managers or business owners who have been with them through difficult time just by walking the halls.
Another practical way to relay and receive information is through town hall meetings. This communication strategy is particularly useful in resolving employee concerns, updating product information, providing training and more. It is also a good time to celebrate milestones or discuss any uncertainties.
Employees who are working in branch offices far from the main office, and those who prefer written announcements, would prefer receiving information through broadcast emails or a business newsletter. Although more formal, it is another way of providing information that has previously been discussed, or for a more simultaneous way of information dissemination.
There are different ways to communicate in business. We have only covered the most common ones. Other ideas may be to have team buildings or off-site retreats. Some companies have Internet and Intranet for local and external communication.
Who are the specific people or groups in your business you need to constantly keep in touch with and what concerns or is the objective of your message. Check where your business communication skill is at this point and always work for improvement.
How can you assess what is working and what is not? Create a simple survey that employees can answer with confidence. Some sample questions to ask are:
1. Share your thoughts about the current company goals set by management.
2. When did you last receive feedback about your job? How many feedbacks have you received so far?
3. Can employees reach the management when they have questions or concerns?
Questions such as these and more are what you should be inquiring from your staff. Your patience and determination will be tested but keep in mind that in the long run. it is your company that will benefit.
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